UNICEF partnered with China’s Ministry of Education to advance its Life Skills Development for TVET Adolescents initiative, a long-running national programme focused on emotional awareness, communication, and problem-solving for young people. The project required translating institutional objectives into human-centered stories while balancing educational messaging, youth perspectives, and alignment across multiple stakeholders.
UNICEF | Life Skills Development Video Series
Project Description
Working closely with UNICEF’s teams, the approach focused on shaping a clear narrative structure that connected individual student experiences to broader programme goals. Rather than treating the videos as isolated productions, the communication strategy emphasized authenticity, clarity, and consistency across formats, allowing complex policy themes to be understood through grounded personal stories.
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The resulting films supported UNICEF’s broader communication efforts by helping articulate the relevance of life skills education within China’s vocational system. By combining institutional messaging with lived experience, the work strengthened stakeholder understanding while giving young participants a visible voice within a sensitive educational context.
Client: UNICEF
Category: Institutions