Jing-A | The Hormones

Bie Nao (别闹) is a concert and craft beer collaboration series presented by the Jing-A Brewing Co. For the 2020 Bie Nao campaign, we created four documentaries with four leading Chinese rock bands to tell the story of the creation of their special collaboration beers with Jing-A. What we ended up with was a unique blend of food & beverage show, travel documentary, and music video.

For the third installment of the series, we covered the brand’s collaboration with The Hormones, China’s queens of dark dance rock. We follow Jing-A co-founder and brewmaster Alex as he heads to Chengdu to meet up with the band for a night of hot pot, baijiu, and conversation about the significance of being an all-female band in China – and he brings that inspiration back to the brewery to create Darkness of the Light, a mouthwatering Double Black IPA infused with a kick of Sichuan peppercorn.

Client: Jing-A
Category: Lifestyle