Educatius | Study Abroad

Educatius Group is the leading global organization placing and managing international students in academic and exchange high school programs in the USA, UK, Ireland, Germany, Sweden, Italy, France, Spain, Australia, and New Zealand.

When Educatius approached us to support their China rebranding and marketing campaign, we were given the task of delivering a series of short videos for their official Chinese social media accounts, including WeChat, Douyin, and Xiaohongshu. The campaign was executed in partnership with creative digital agency flow.asia, who led Educatius’ digital rebranding, website design, and social media strategy for the Chinese market.

We began the localization process by aligning with Educatius’ overall China strategy, based on extensive market research into the cultural differences between Chinese and Western consumers regarding perspectives on education. With an emphasis on holistic education, we worked with the Educatius team to develop a series of ten topics that are relevant to the concerns of Chinese students and parents who are considering an international academic program – from learning English as a second language, to choosing classes, to making friends while studying abroad.

Client: Educatius
Category: Education