In partnership with creative digital agency flow.asia, we were engaged by the Embassy of France in China and Campus France to create a B2B video introducing Admission France, an online platform which connects higher educational institutions in France with Chinese students hoping to study abroad.
Admission France
Project Description
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The promotional video follows a Chinese student through her experience with the Admission France platform – from the uncertainty of the study abroad research process, to a consultation session with one of Admission France’s recruitment officers, to the study abroad experience in France.
Our process started with brainstorming with the Campus France team to develop a storyline that would present the Admission France platform in a compelling way to their target audience of French educational institutions. We casted actors for the various roles in the film, and utilized existing locations within Beijing’s French Cultural Centre to tell the entirety of the story.
Client: Campus France
Category: Education