We recently produced a content capture for Coach’s OOH activation in Shanghai, as a part of the #WearYourShine Fall 2023 brand story. Our collaboration with Coach’s NYC digital team began with talent casting for the role, followed by execution of filming and post-production.
Coach | #WearYourShine
Project Description
alternate link: xinpianchang
The objective of the video was to strike a balance between typical OOH event coverage and a more polished, vertical-priority social cinematic. The resulting video was published on Coach’s global social media channels.
Client: Coach
Category: Lifestyle