Jing-A | Chinese Football

Bie Nao (别闹) is a concert and craft beer collaboration series presented by the Jing-A Brewing Co. For the 2020 Bie Nao campaign, we created four documentaries with four leading Chinese rock bands to tell the story of the creation of their special collaboration beers with Jing-A. What we ended up with was a unique blend of food & beverage show, travel documentary, and music video.

For the second installment of the series, we created a documentary featuring Chinese Football, Wuhan’s heavyweights of emo rock. The episode follows Jing-A co-founder Alex as he embarks on a quest to make the perfect summer collaboration beer with Chinese Football.

Over the course of one hot summer day, we learn about the band’s Japanese influences, search across the outskirts of Wuhan for a citrusy summer ingredient, and learn about how the band persevered through the COVID-19 pandemic at ground zero.

Client: Jing-A
Category: Lifestyle